There are many definitions and criteria used to define natural and organic products and the use of the term “organic” on personal care labels is not regulated in the same way as it is for foods.

This can make it difficult for consumers to identify truly organic personal care products.

This is one reason why all of our new personal care products are not simply labeled natural or organic, but are actually ECOCERT® certified organic. ECOCERT® is considered to be the most important organization in Europe in setting the criteria for natural and organic cosmetics – their requirements for an organic product are as follows:

• a minimum of 10% of the total ingredients must be certified organic;
• at least 95% of the ingredients must be of vegetable/plant origin; and
• while the product may contain a maximum of 5% synthetic ingredients, none of these must be included on the negative list.

ECOCERT’s negative list includes:

• mineral oil and silicon;
• synthetic emulsifiers like PEG (polyethylene glycol);
•  viscosity controlling agents like carbomer;
• preservatives such as formaldehyde releasers, parabens, or phenoxyethanol;
• synthetic perfumes;
• synthetic dyes; and
• synthetic solvents like propylene glycol.

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